Winning local search for a multi-practitioner clinic.
Helpful Marketing builds SEO, lead generation, and web systems that turn visibility into calls, form submissions, and new customers.
Helpful Marketing delivered this result for a camden private healthcare clinic.
A private clinic in Camden had strong reviews but an outdated site that barely appeared for local searches.
A local SEO overhaul and a faster, accessible booking flow changed that.
The challenge
Winning local search for a multi-practitioner clinic
The clinic's Google Business Profile was inconsistent with its website, splitting local ranking signals across two sets of information.
Practitioner pages were thin, with no structured data, so Google had nothing to feature in rich results.
The booking flow required four clicks and a phone call to actually confirm a slot.
What we did
- Cleaned up NAP consistency across the Business Profile, directories and the website
- Rebuilt practitioner and treatment pages with structured data and genuine patient-facing detail
- Redesigned the booking flow into a two-step, mobile-first form
- Built a local content programme targeting neighbourhood and treatment-specific searches
Results
- +210%booking-page visits
- +64%map-pack impressions
- -2 clicksremoved from the booking flow
“Patients now find us for the exact treatments we specialise in, not just our clinic name.”
Services used
Book your SEO strategy call
Tell us about your growth goals. We reply within one business day with a strategy tailored to your business.
Book your strategy call
Book your SEO strategy call
Fill in the form and a senior strategist will review your goals and get back to you within one business hour.