Turning a stale contact form into a qualified-lead engine.
Helpful Marketing builds SEO, lead generation, and web systems that turn visibility into calls, form submissions, and new customers.
Helpful Marketing delivered this result for a city of london b2b consultancy. A City of London advisory firm relied entirely on referrals.
We built a lead-generation funnel and authority-building SEO programme to give them a repeatable pipeline.
The challenge
Turning a stale contact form into a qualified-lead engine
Every new client came from word of mouth, so growth was unpredictable and impossible to forecast.
The website had a single generic contact form and no content addressing the specific problems prospects were searching for.
Sales cycles were long and the team had no way to see which channels, if any, were working.
What we did
- Mapped the buyer journey and built service-specific landing pages with clear, low-friction enquiry forms
- Launched a targeted Google Ads programme alongside authority-building SEO content
- Introduced lead scoring and CRM handoff so the sales team only spoke to qualified prospects
- Built a monthly ROI dashboard tying every enquiry back to its source channel
Results
- +142qualified leads per quarter
- -38%cost per qualified lead
- 3.2xreturn on ad spend
“We went from hoping referrals would keep coming to having a genuine pipeline we can plan hires around.”
Services used
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