Real London case studies, real results.
Helpful Marketing builds SEO, lead generation, and web systems that turn visibility into calls, form submissions, and new customers.
Helpful Marketing publishes the actual numbers behind our work: the challenge, what we changed and the result each client saw.
Rebuilding a slow Shopify store into a fast, ranking storefront
A Shoreditch skincare label was losing category-page rankings to faster, better-structured competitors. We rebuilt the technical foundations and doubled down on purchase-intent content.
+186% organic leads in 7 months
Turning a stale contact form into a qualified-lead engine
A City of London advisory firm relied entirely on referrals. We built a lead-generation funnel and authority-building SEO programme to give them a repeatable pipeline.
+142 qualified leads per quarter
Winning local search for a multi-practitioner clinic
A private clinic in Camden had strong reviews but an outdated site that barely appeared for local searches. A local SEO overhaul and a faster, accessible booking flow changed that.
+210% booking-page visits
Redesigning a demo-request flow that visitors abandoned
A fintech SaaS platform based in Canary Wharf had healthy traffic but a demo-request form that most visitors abandoned. A conversion-focused redesign fixed the leak.
+77% demo requests
A credibility-first rebuild for a 40-year-old practice
A well-established Westminster advisory firm had a reputation built over four decades, but a website that looked a decade older than its actual expertise. We rebuilt it to match.
+58% enquiry form completions
Reducing OTA dependency for a two-property hotel group
A boutique hotel group in Covent Garden was paying heavy commissions to booking platforms. A direct-booking SEO and conversion programme clawed back margin.
+63% direct bookingsFilling a trades diary six weeks out with qualified jobs
A well-reviewed but under-booked building contractor in Islington needed a steady stream of qualified enquiries, not just more traffic.
+165% enquiry volumeBook your Digital Marketing strategy call
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