A credibility-first rebuild for a 40-year-old practice.
Helpful Marketing builds SEO, lead generation, and web systems that turn visibility into calls, form submissions, and new customers.
Helpful Marketing delivered this result for a westminster professional services firm.
A well-established Westminster advisory firm had a reputation built over four decades, but a website that looked a decade older than its actual expertise.
We rebuilt it to match.
The challenge
A credibility-first rebuild for a 40-year-old practice
The existing site loaded slowly, wasn't mobile-friendly, and hadn't been touched since a 2016 redesign.
Prospective clients researching the firm online found competitors with newer, more credible-looking sites.
None of the team's genuine expertise — credentials, case outcomes, sector experience — was visible above the fold.
What we did
- Designed a new site architecture around the firm's actual practice areas and the questions clients search for
- Rebuilt every page mobile-first, with credentials and outcomes surfaced high on the page
- Migrated content with careful 301 redirects to protect fifteen years of accumulated search equity
- Layered in local and sector SEO to rebuild rankings the old site had been losing
Results
- +58%enquiry form completions
- +2.3sfaster average load time
- 0search rankings lost in migration
“Our new site finally looks like the firm our clients tell us we are.”
Services used
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