Rebuilding a slow Shopify store into a fast, ranking storefront.
Helpful Marketing builds SEO, lead generation, and web systems that turn visibility into calls, form submissions, and new customers.
Helpful Marketing delivered this result for a shoreditch dtc skincare brand.
A Shoreditch skincare label was losing category-page rankings to faster, better-structured competitors.
We rebuilt the technical foundations and doubled down on purchase-intent content.
The challenge
Rebuilding a slow Shopify store into a fast, ranking storefront
The brand's Shopify store had a Core Web Vitals score in the red on mobile, with product images and third-party apps blocking render on every page.
Category pages targeted broad, low-intent keywords, while the actual buying-intent searches — ingredient and skin-concern terms — went to competitors with thinner but faster sites.
Organic traffic had plateaued for two quarters and paid CAC was climbing to cover the gap.
What we did
- Ran a full technical SEO audit and stripped or lazy-loaded seven blocking third-party scripts
- Rebuilt category and product templates for speed, cutting LCP from 4.1s to 1.6s on mobile
- Remapped category pages to ingredient and concern-led keyword clusters with new on-page copy
- Shipped a content hub answering the exact questions customers asked before buying
- Set up monthly rank and revenue-attribution reporting tied to Shopify analytics
Results
- +186%organic leads in 7 months
- -61%mobile page load time
- +94keywords ranking on page one
“Helpful Marketing found problems our previous agency never mentioned. Within two months our category pages were finally outranking the brands we actually compete with.”
Services used
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