Filling a trades diary six weeks out with qualified jobs.
Helpful Marketing builds SEO, lead generation, and web systems that turn visibility into calls, form submissions, and new customers.
Helpful Marketing delivered this result for a islington building & trades contractor.
A well-reviewed but under-booked building contractor in Islington needed a steady stream of qualified enquiries, not just more traffic.
The challenge
Filling a trades diary six weeks out with qualified jobs
Enquiries were sporadic, leaving the team either overbooked or idle depending on the month.
The website ranked for the company name but not for the jobs it actually wanted, like loft conversions and extensions.
There was no way to filter time-wasters from genuinely ready-to-book homeowners.
What we did
- Built dedicated landing pages for each core job type with local proof and real project photos
- Layered Google Ads on top of organic SEO for immediate volume while rankings built
- Added a qualifying enquiry form that pre-screens budget and timeline before a call
- Set up review-generation follow-ups after every completed job to keep proof compounding
Results
- +165%enquiry volume
- +3.4xreturn on ad spend
- 6 weeksaverage diary booked ahead
“We finally know a job's coming in before it happens instead of scrambling every month.”
Services used
Book your Lead Generation strategy call
Tell us about your growth goals. We reply within one business day with a strategy tailored to your business.
Book your strategy call
Book your Lead Generation strategy call
Fill in the form and a senior strategist will review your goals and get back to you within one business hour.